Office of the President
The President’s Council identified the need to formulate a unique and comprehensive brand as a high priority. The work of the Branding Committee along with the Marketing/PR Committee of the Board of Trustees has been very productive!
Each time Saint Mary-of-the-Woods College communicates with our constituents, we have an opportunity to strengthen public awareness of our unique character and mission. Reinforcing our image or brand helps to ensure these impressions have a positive impact. Our brand image is our most valuable strategic asset in recruiting students and faculty, fundraising and community partnerships yet our message has been indistinguishable from other institutions of higher education.
On Mon., Oct. 21, 2013, we are launching a new brand initiative titled Aspire Higher. This initiative underscores the mission and values of the College to empower and transform our students. It speaks to every aspect of Saint Mary-of-the-Woods College – academics, campus life, athletics, community and faith. Regardless of the delivery method, students seek to direct their passion, attain goals, improve their lives, stretch themselves beyond what they had imagined - to Aspire Higher.
The public launch includes a comprehensive media plan of television commercials, radio, billboards, and print and web ads. Keep in mind this initiative is more than a commercial or a tagline on our brochures. Aspire Higher is truly authentic to who we are and what we do everyday. It supports our values of excellence, community, diversity, integrity, knowledge and justice.
Join me in embracing Aspire Higher!
Here links for the first two commercial spots that have been created as we launch this new and exciting brand for Saint Mary-of-the-Woods College:
Aspire Higher - http://youtu.be/S10qVHO91Ko
Aspire Higher - Woods Online - http://youtu.be/6awIyzY0WHI
Dottie L. King, Ph.D.
Saint Mary-of-the-Woods College