Marketing

Marketing continues to be one of the fastest growing professions. The rapidly evolving economy demands professionals who can communicate, plan, and innovate. Marketing is essential to organizations in their search for survival and growth.

Both the marketing major and minor are available on campus and through online classes in our distance learning program, Woods Online.

Marketing Major - (49 credit hours)

In addition to general study requirements, the marketing major requires the completion of 49 credit hours of marketing related coursework.

Required Business Core

27 hours required: all courses listed.

Studies the accounting cycle leading to the development and use of financial statements. Emphasis is on the proprietorship type of business organization.

Studies accounting for corporations and introduces accounting for management decision making. Builds on the concepts of BU 121. Prerequisite: BU 121.

Surveys the various internal forces in social and business organizations from an economic viewpoint. Specific emphasis is on the relationship between a firm‘s possible form and its interaction with the consumer.

Emphasizes management functions and management systems. Enhances understanding of the managerial role and its influence on organizational performance. Facilitates understanding of managerial activities involving human, technical and conceptual skills within behavioral, classical and management science approaches.

Surveys the process of product design, packaging, pricing, advertising, distribution and sales of goods and services. Emphasizes not only management decisions made in each of these processes, but also usable management tools. Emphasis is also placed on the marketing concept of discovering and fulfilling human needs.

Studies and applies communication theory and communication as a management tool.

Focuses on the nature of law-making, the legal processes by which law is applied to resolve disputes, the value and policy that are the basis for our law and legal processes and the role of law and litigation in the conduct of everyday business affairs. Emphasis is on the fundamentals of the legal system, both philosophical and technical, which facilitate business operations and discourage or control harmful business practices. Ethical implications and standards to which business conduct should conform are considered and stressed.

Develops a basic understanding of the methods of securing and allocating financial resources within a firm. Emphasis is on financial decision making and the associated knowledge, principles and techniques. Prerequisites: BU 122 and MA 253.

Involves the use of the case method, wherein the skills learned in accounting, finance, management and marketing fields are used to analyze situations dealing with the cultural and governmental factors that influence the environment of international business. Prerequisite: senior status in business.

Required Marketing Courses

12 hours required: all courses listed.

Introduces the study of consumer behavior with major emphasis on applying these concepts to the design and management of marketing promotions. Includes examining the conflicting needs of consumers, determining what influences create those needs and learning how the marketer can recognize and serve those needs. Prerequisite: BU 251.

Designed for the student interested in becoming more persuasive in certain situations and who may manage or participate in some aspect of the selling or marketing process. Prerequisite: BU 251.

Develops skills in analyzing complex problems in product policy and pricing strategy. Prerequisite: BU 352.

Uses analytical management orientation to emphasize decision making in marketing. Examines recent marketing developments and studies selected facets of marketing management. Prerequisites: BU 352 and junior or senior status.

Electives

9 hours required: choose 3 courses.

Studies the processes in the personnel management system to meet human resource requirements, develop effectiveness in human resources, create a productive climate and behaviors and develop leadership and decision-making abilities to accomplish individual, organizational and societal objectives. Incorporates results of research in the behavioral sciences and stresses applications in the organizational structure. Prerequisite: BU 241.

Examines the opportunities, problems, challenges and success potential of operating or working with retail business. Prerequisite: BU 251.

Studies managerial decision-making viewpoints of the marketing channel as seen through the eyes of marketing management. Includes utilization of policies and procedures concerned with the purchase of raw materials,components and finished products and the distribution channels managed to get the product to the consumer. Emphasis is on the nature, type and role of marketing institutions. Prerequisite: BU 251.

Examines the research process in business. Provides the student the opportunity for in-depth exploration of a special area of interest. Prerequisites: BU 241, BU 251 and MA 253.

Provides an overview of the public relations function, plus an examination of the practice of public relations in business and industry, education, politics and government associations and professional societies, health care, voluntary agencies, churches and the arts. Winter, odd years. Prerequisite: JM100, JM101

Information about Course Requirements
We do our best to keep this information updated, but you should always double-check to ensure you are meeting graduation requirements. For the most current course requirements please review the latest undergraduate college catalog.  Always consult your academic advisor when registering for courses or when you have questions about course requirements.

Marketing Minor - (18 credit hours)

The marketing minor works well with majors such as Journalism, Digital Media, and Graphic Design. The minor provides an overview of a variety of marketing activities and functions. The marketing minor requires the completion of 18 credit hours of marketing related coursework.

Required Business Core

12 credit hours required: choose four courses.

Introduces the study of consumer behavior with major emphasis on applying these concepts to the design and management of marketing promotions. Includes examining the conflicting needs of consumers, determining what influences create those needs and learning how the marketer can recognize and serve those needs. Prerequisite: BU 251.

Examines the opportunities, problems, challenges and success potential of operating or working with retail business. Prerequisite: BU 251.

Designed for the student interested in becoming more persuasive in certain situations and who may manage or participate in some aspect of the selling or marketing process. Prerequisite: BU 251.

Studies managerial decision-making viewpoints of the marketing channel as seen through the eyes of marketing management. Includes utilization of policies and procedures concerned with the purchase of raw materials,components and finished products and the distribution channels managed to get the product to the consumer. Emphasis is on the nature, type and role of marketing institutions. Prerequisite: BU 251.

Develops skills in analyzing complex problems in product policy and pricing strategy. Prerequisite: BU 352.

Uses analytical management orientation to emphasize decision making in marketing. Examines recent marketing developments and studies selected facets of marketing management. Prerequisites: BU 352 and junior or senior status.

Required Marketing Courses

6 hours required: all courses listed.

Surveys the fundamental principles of macroeconomics. Provides a working understand of the economy as a whole, noting interrelationships among concerns of contemporary society, world affairs and government fiscal and monetary policies. Fulfills general studies requirement.

Surveys the process of product design, packaging, pricing, advertising, distribution and sales of goods and services. Emphasizes not only management decisions made in each of these processes, but also usable management tools. Emphasis is also placed on the marketing concept of discovering and fulfilling human needs.

Information about Course Requirements
We do our best to keep this information updated, but you should always double-check to ensure you are meeting graduation requirements. For the most current course requirements please review the latest undergraduate college catalog.  Always consult your academic advisor when registering for courses or when you have questions about course requirements.

The marketing major prepares students for entry-level marketing jobs in both business and not-for-profit organizations or enhances the skills of more experienced life-long learners. With a marketing degree, you will be prepared for a variety of marketing careers and positions.

Marketing courses apply the concepts of designing, promoting, distributing and pricing goods and services. As a marketing major, you will learn how to discover human needs and then the system of interrelated activities that allow organizations to meet those needs. These skills will give you a competitive edge in a variety of marketing degree jobs.

Sales and Customer Service

Many marketing careers are available in sales and sales-related fields. Openings can be found in a wide variety of organizations, including manufacturers, wholesalers and service organizations.

Product Management

Many companies have given product managers major responsibility for determining customer needs, and translating these into goods and services that will satisfy them. Product managers work closely with engineers, manufacturing executives and others concerned with the product offering of a firm.

Marketing Research

The importance of marketing research has grown rapidly over the past decade. A marketing major in this field gathers information needed by management concerning the marketing environment in which a firm operates. They often provide data used for internal control and decision-making, as well.

Advertising and Sales Promotion

These professionals use television, radio, newspapers, magazines and other outlets to present information about goods and services, and to complement the sales force. Marketing careers in advertising may be pursued in independent agencies as well as in advertising departments of manufacturing, wholesale and retail firms.

Logistics

The distribution of raw materials and finished products through the economic system has expanded greatly during the past five years. Logistics management deals with the development of efficient distribution systems in support of manufacturing and marketing.

Retailing

A variety of retailing organizations seek individuals with the type of background and training provided in the marketing curriculum. Career tracks in retailing can lead to management positions, as buyers or in-store operations managers, with a marketing degree.

Managing Marketing for Non-Profit Organizations

Non-business organizations, such as governmental agencies, hospitals, charitable organizations, schools and universities, are rapidly recognizing the need for marketing managers. A number of marketing degree jobs in public information, consumer relations, pricing analysis and marketing analysis are available.

International Marketing

Marketing careers are available in the headquarters of corporations with international subsidiaries, as well as with international business partners of domestic firms. International management positions are also available. An increasing number of positions are arising with international companies that have begun operations in the United States. Many of the people in international business positions are recruited from those with marketing backgrounds, because marketing is the function that most directly deals with the business environment, whether international or domestic.

Choose a format that works for you

wol-cost-calculator-fewer-colors.png

cost-calculator-fewer-colors.png