Graphic Identity Guidelines

Why Are the Visual Identity Standards Important?

Colleges and universities have distinctive faces and personalities.

Each time Saint Mary-of-the-Woods College communicates with its audiences, we have an opportunity to strengthen public awareness of our unique character and mission. The promise of academic excellence, a commitment to the Catholic traditions and many other distinct attributes of the College come alive in a real and meaningful way for people when they see our logo, seal and of course, the ring.

A strong and consistent visual identity helps shape the way key constituents view Saint Mary-of-the-Woods College, now and in the future. Consistency in the ways these icons are presented is important for a thriving institution that is growing in quality and stature. Based in part on visual images, our constituents form impressions that become lasting opinions about the College. Our goal is to send positive impressions and messages to the public that strengthens our reputation and will assist in attracting great faculty, staff, students, donors and friends.

Every interaction we have with a potential student, parent, donor and partner leaves an impression.  Research tells us that these constituents may interact with us many times without ever stepping foot on campus or talking with an admission counselor. Reinforcing our image or brand across all marketing channels helps to ensure these impressions have a positive impact.

Saint Mary-of-the-Woods College has distinctive visuals to convey our brand messaging. They include:

The College Seal

The College's coat of arms is a shield divided vertically in halves. The left field is blue, showing in the center a poplar tree on a hill or terrace in natural colors, with the first letter of the name of Mary; these latter devices are in gold. The right field is gold, and shows three eaglets with open wings in blue and beak and talons in red. The right half of the shield shows the arms of Madame du Roscoat, the foundress of the Sisters of Providence at Ruille-sur-Loire, France. The three eaglets are emblematic of the Holy Trinity, the motto of the du Roscoat family being “Trino Soli sit honor et gloria” (“To the Triune God alone honor and glory”).

The left field is charged with devices symbolic or significant of some fact connected with the history of Saint Mary-of-the-Woods. The rayed star, charged with the letter “M” in blue, is an emblem of Mary, Mother of God, the Stella Matutina, under whose protection Saint Mary-of-the-Woods, represented by a tree, places all its hopes for growth and life. The Latin crosses are emblems of Redemption and Catholicity. The crest is the count’s coronet of the du Roscoat family and the College’s motto, “Virtus cum Scientia,” translated as “Virtue with Knowledge United,” is the one chosen by Saint Mary-of-the-Woods College Mother Theodore Guerin. 

The College seal is reserved for official and formal documents. The seal’s use is restricted to the president, board of trustees, and groups created or designated by the Office of the President.

The College Logo

The logo is among the strongest visible symbols of Saint Mary-of-the-Woods College.


  • The logo should only be used with Pantone 289, Pantone 292, black or white.
  • The logo cannot be manipulate in any way. This includes but not limited to surrounding boxes, shadows, and embellishments. All elements of the logo must be used as a unit. These alterations dilutes the goal of creating a unified identity and image.
  • The logo may appear on publications and should never appear smaller than any other logos used.
White on Pantone 292

White on Pantone 292

Pantone 289 on white

Pantone 289 on White

Black on white

Black on White

White on black

White on Black


The Saint Mary-of-the-Woods College masthead is a unifying graphic element that may used in the development of image publications. The masthead is required for use on the majority of the publications. Color usage is limited to the examples below. It is recommended to contact the Office of Publications to ensure the consistency of the Saint Mary-of-the-Woods College brand and image.   

White on 292 background

White on Pantone 292

289 on white background

Pantone 289 on White

white on black

White on Black

black on white

Black on White

The College Ligature

The ligature, also referred to as the "ring top," is a typographic representation of Saint Mary-of-the-Woods College. 


  • The ligature is an accent graphic and should not take the place of the official logo.
  • It is not permitted to manipulate the ligature in any way.
  • The ligature may be used only in black and white or black and Pantone 1225.

College Colors

The consistent use of color is a subtle tool for communicating the image of a vibrant institution. The color palette is taken from the beauty endless and energy of the day and evening skies accented by the warmth of the golden sun. The colors for publications and web must include the colors below.

  • Printing - Pantone Matching System (PMS) colors and CMYK values are provided for color printing projects.
  • Web - Hexadecimal (HEX) values are provided for web use.
  • Electronic presentation applications - RGB color values.

PMS: Light Blue – 292

Also known as Pomeroy Blue
(Primary College Color)

CMYK – 58/17/0/0

RGB – 94/176/229

Hex # 5eb0e5

PMS: Dark Blue – 289

CMYK – 100/84/42/50

RGB – 0/33/68

Hex # 002144


Promotional Items

Physical items such as give-a-ways that are intended to promote SMWC should also adhere to this color palatte. Please consult the Office of College Relations for discussion of any variations.

Other Identity Standards


Letterhead, envelopes, and business cards are the first contact many  have with Saint Mary-of-the-Woods College. All campus departments and offices are required to purchase letterhead second sheets and matching envelopes through the Office of College Relations.
Contact Sue Weatherwax, associate director of publications.

Business Cards

Business cards are another element in the consistent application of SMWC’s visual identity. The cards are ordered through the Office of College Relations and are printed in PMS 292 on white. Contact Sue Weatherwax, associate director of publications.


Electronic letterhead and Powerpoint templates are also available by contacting  Sue Weatherwax, associate director of publications.

Type Families

Type families for the Saint Mary-of-the-Woods College brand are  A Garamond Pro or Garamond and Arial.

A Garamond, SMWC’s primary typeface, is a modern classic serif font with a large font family available in a wide range of weights. It is highly legible with a formal feel. SMWC’s secondary typeface Arial, is a contemporary sans serif font with a more casual feel.  Its large font family is available in a wide range of weights. The two typefaces allow for flexibility in creating a range of materials that promote the institution.

When used as a form of text logo, the text: Saint Mary-of-the Woods College should be formatted in Trajon Pro.

Email Signatures

It is recommended that emails include a pre-formatted signature that contains the following information:

  • Name
  • Title
  • The name of your department or office
  • Telephone number(s)
  • SMWC url
  • AspireHigher-4.jpg


Jane Smith
Associate Professor
Department of Mathematics

Saint Mary-of-the-Woods College

(812) 535-XXXX